LOS ANGELES, Nov. 18, 2008 — AT&T announced the launch its campaign to raise awareness of childhood cancer and collect donations to support PADRES Contra El Cáncer (PADRES), a nonprofit organization committed to improving the quality of life for Latino children with cancer and their families. Throughout the five-week program, donations will be collected at more than 130 AT&T retail locations throughout the Greater Los Angeles area.
“We are excited to partner again with AT&T and extremely grateful for the company’s generosity and commitment to PADRES and the Latino community,” said Elvia Barboa, chief executive officer, PADRES Contra El Cáncer. “The money raised during the campaign will help us continue supporting families coping with the devastating effects of childhood cancer.”
Cancer strikes approximately 1,500 children annually in California; nearly 50 percent of those affected are Latino. Cancer remains one of the leading causes of death among children under 15 years old and is second only to accidents in most age groups . [1]
In addition to the fundraising campaign, AT&T is offering a promotion throughout the duration of the campaign called “Get $100 and Help a Child with Cancer.” Customers who purchase AT&T Advanced TV and wireless service at one of the company’s Los Angeles area retail locations between November 18 and December 21 will receive $100 cash back. AT&T is encouraging customers to donate a portion of those savings to PADRES.
“AT&T continually strives to support organizations such as PADRES that address vital community needs,” said Andy Shibley, vice president and general manager of AT&T’s Greater Los Angeles wireless market. “We are pleased to hold the campaign again this year and applaud PADRES and its supporters for championing this cause, which has given hope to so many families."
During the 2007 campaign, AT&T donated $200,000 to PADRES to aid in the organization’s mission. To date, AT&T has donated approximately $500,000 to PADRES.
For more information about PADRES, visit http://iamhope.org .
[1] California Cancer Registry and American Cancer Society, California Facts and Figures, 2008
For more information, contact:
Deborah Lieberman, Fleishman-Hillard
Office: 323-762-1808
Mobile: 310-561-0621
E-mail: dlieberm@attnews.us
